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News aggregator

Trailer Mash 02-03-12

AdWeek -

Imagine all the trailers for this week's opening movies condensed into a minute-long sequence. Look up. There it is. And now look down. Why, there's rumination on the content of Hollywood's finest produce of the week adduced exclusively from promotional materials and trailers.

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Why open source? Surf New Media has been working with open source software for a...

Surf New Media's Latest News -

Why open source? Surf New Media has been working with open source software for almost a decade, programming more than 100 newspaper sites with the Drupal CMS. When using open source code, the world becomes your site developer and you are no longer bound by proprietary software. Our CMS is powerful, flexible, secure, fast and expandable to grow with your publication web needed.

E*Trade and Century 21 Release Their Super Bowl :30s

AdWeek -

It's been quite amazing how many finished Super Bowl spots, not just teasers, have been released online before this year's game. This morning we have two more 30-second spots—E*Trade's "Fatherhood" spot from Grey, New York, and Century 21's "Smarter. Bolder. Faster" from Red Tettemer + Partners in Philadelphia.

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Old Spice Crashes Into Commercials for Other P&G Brands

AdWeek -

Isaiah who? Suave Old Spice pitchman Mustafa is just a fading memory when manic spokesfreak Terry Crews is in the house. In fun new spots from Wieden + Kennedy, Crews cuts through the clutter with wall-wrecking, all-capped ferocity, crashing staid commercials for Procter & Gamble sister brands Charmin and Bounce to deliver lines like, "OLD SPICE BODY SPRAY MAKES YOU SMELL LIKE POWERRRR! IT'S SO POWERFUL, IT SELLS ITSELF IN OTHER PEOPLE'S COMMERCIALS!" Whoa. In a third spot (after the jump) not co-branded with another P&G product, Crews uses his powerful magic breath to turn a skinny nerd into a skinny nerd-pharaoh, then into a vending machine, before smashing his fist through the glass to grab some potato chips. Watch these "Smell Is Power" clips at maximum volume for a few minutes and you could lose your mind, much as Terry did in his last Old Spice outing. Such awesome wackiness restores my faith that there really is a is god out there somewhere and—HE SMELLS LIKE POWERRRR!



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Adweek to Live Blog the Commercials of Super Bowl XLVI

AdWeek -

You might thing you've already seen most of the commercials from this Sunday's Super Bowl. And you wouldn't be wrong. It has been a year of teasers gone berserk. But why not watch the ads again—this time during the game, with live commentary from Adweek and our special guests.

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