Responsive theming has been one of the fastest-growing trends in web development in the past year. The process allows web site owners to have a website that will work on all devices, automatically allowing their desktop versions to be viewable on tablets and smartphones without the need for additional software. Newspapers taking advantage of responsive web development include the Boston Globe and Smashing Magazine.
But what exactly is a Responsive Website? The best description is, “one site for every device.”
Responsive websites are able to adjust automatically to any screen size. With the new responsive themes, there is no reason to develop a second website specifically for mobile use. Responsive themes use the same content but resize it to fit each different device.
The benefits of responsive web development in the newspaper and media industry are great.
- BRANDING – A responsive theme allows newspapers to keep the look and feel of the site consistent on all devices including smart phones, tablets or computers.
- COST – Responsive web development allow even small newspapers markets to have a mobile presence without breaking the bank.
- TIME – By managing just a single website, your website staff can keep the website up to date with news and fresh content on the fly. A responsive website will give your newspaper the ability to update your content just once while delivering the news to all news platforms.
- TECHNOLOGY - As the app markets for iPhones, iPads and Android devices offer programs for news, a responsive theme allows newspapers to circumvent additional programming costs by delivering news to all devices without the need to program an app.
Surf New Media is now offering full responsive web development as we migrate our services from Drupal 6 to Drupal 7. The migration allows us to offer additional programming options for news and media sites, once again pushing our development to the cutting edge of technology.
For more information on our Drupal programming, please see our Drupal Development page.
Our package programming has been updated to reflect some of the expanded programming options available to news and media companies. For a full overview, please see our Development Package page for full details.
As always, please feel free to contact us with any questions about how we can help expand your website and bring it to the forefront of online technology.