Advertising Solutions
Build a stronger digital advertising operation.
Manage local advertisers, create flexible campaign packages, track performance and open new digital revenue opportunities through one connected newspaper platform.
Your Advertising Operation
ConnectedAdvertising tools built for local publishers
Sell more advertising while managing less complexity.
Advertising remains an essential source of revenue for community newspapers, but digital campaign management can become difficult when advertiser records, creative materials, schedules and reports are spread across separate systems.
Surf CMS brings those responsibilities together. Your staff can manage local advertisers, organize campaigns, create digital placements and review activity through one connected publishing platform.
- Organize advertisers and campaign information
- Create flexible advertising opportunities across the website
- Support sponsored content and newsletter sponsorships
- Track impressions, clicks and campaign activity
- Identify expiring campaigns and renewal opportunities
One Campaign Workflow
Surf CMSA complete advertising platform
Four areas that support your digital revenue operation.
Each card links to more information on this page, keeping the advertising journey useful without creating additional feature pages.
Advertising 01
Flexible Ad Placement
Create valuable advertising locations throughout your website and connect them to active campaigns.
Explore Ad Placements ↓Advertising 02
Performance Reporting
Review impressions, clicks and campaign activity so advertisers can better understand their investment.
Explore Campaign Reporting ↓Advertising 03
More Revenue Options
Sell banner campaigns, sponsorships, sponsored stories, listings and other digital opportunities.
Explore Revenue Options ↓Advertising 04
Easier Campaign Management
Keep advertisers, campaigns, schedules and materials organized through Surf AdCenter.
Explore Campaign Management ↓Introducing Surf AdCenter
One central workspace for your advertising department.
Surf AdCenter gives publishers, sales representatives and production staff a clearer way to manage the daily details behind digital advertising.
Instead of relying on separate spreadsheets, email chains and disconnected reports, your team can begin with one organized view of advertisers and campaigns.
- Manage advertiser records and contacts
- Organize active and scheduled campaigns
- Review campaign dates and placements
- Keep creative materials connected to campaigns
- Identify upcoming expirations and items needing attention
Advertising Snapshot
Surf AdCenterFlexible digital inventory
Create advertising opportunities throughout your publication.
Every newspaper website is different. Surf CMS supports flexible advertising zones that can be placed across homepages, section pages, article layouts and other high-value areas.
Your sales team can combine those placements into packages suited to local advertisers, seasonal campaigns and community sponsorships.
Homepage visibility
Offer high-profile placements on the publication’s most frequently visited page.
Section targeting
Connect local advertisers with relevant editorial sections and reader interests.
Article-page advertising
Reach engaged readers alongside the local stories they choose to read.
Flexible advertising options
Build packages around your publication and local market.
These options are explained together on this page, so each card does not require its own destination.
Banner Advertising
Sell display campaigns across prominent website locations, sections and article layouts.
Explore Banner Advertising ↓Sponsored Content
Create clearly identified advertiser stories using the same professional publishing tools as newsroom content.
Explore Sponsored Content ↓Homepage and Section Sponsorships
Build premium visibility packages around the homepage, important topics and popular sections.
Explore Sponsorships ↓Newsletter Sponsorships
Help advertisers reach engaged readers through direct email distribution.
Explore Newsletter Sponsorships ↓Custom Landing Pages
Give campaigns a dedicated destination for offers, events, promotions and advertiser information.
Explore Landing Pages ↓Seasonal and Community Packages
Create recurring opportunities around holidays, events, contests and community projects.
Explore Campaign Packages ↓Banner advertising
Turn your website traffic into valuable local visibility.
Banner advertising gives local businesses a visible presence throughout your newspaper website while supporting the journalism readers depend on.
Campaigns can be organized around placement, schedule, advertiser needs and the audiences most relevant to the business.
- Homepage and section-page placements
- Article-page advertising opportunities
- Scheduled campaign start and ending dates
- Connections to advertiser and campaign records
Banner Campaign
Digital VisibilitySponsored content
Help local businesses tell useful, relevant stories.
Sponsored content gives advertisers space to share business stories, services, expertise and community involvement in a format that can provide more depth than a traditional banner.
Surf CMS allows sponsored articles to use modern publishing tools while remaining clearly identified as paid or sponsored content.
Professional presentation
Use headlines, photographs, galleries, links and rich article formatting.
Clear identification
Distinguish sponsored content from independent newsroom coverage.
Longer campaign value
Give advertisers a durable web page that can be shared through newsletters and social channels.
Premium sponsorship opportunities
Create high-value packages around important website areas.
Homepage and section sponsorships can give advertisers a more prominent and sustained presence than an individual advertisement.
These packages can be built around sports, business, events, education, health, real estate or other locally important topics.
Homepage sponsorships
Offer premium visibility around the publication’s primary digital destination.
Section sponsorships
Align an advertiser with a relevant editorial category or audience interest.
Recurring packages
Create monthly, seasonal or annual sponsorship arrangements.
Newsletter sponsorships
Connect advertisers with your most loyal readers.
Newsletter subscribers have chosen to maintain a direct relationship with the publication, making email sponsorships a valuable part of a digital advertising package.
Sponsorships can support daily news briefings, weekly roundups, section newsletters and other recurring reader products.
- Daily and weekly newsletter sponsorships
- Section-focused email advertising
- Recurring campaign opportunities
- Packages combining website and newsletter visibility
Direct Reader Access
Email SponsorshipCustom campaign landing pages
Give advertisers more room to explain an offer.
A dedicated landing page can support campaigns that need more information than a banner advertisement can provide.
Use landing pages for special offers, events, new services, community projects, hiring campaigns and seasonal promotions.
Focused destination
Direct campaign traffic to a page built around one clear offer.
Rich campaign content
Include photographs, text, maps, forms, links and calls to action.
Reusable sales option
Add landing-page creation to premium digital advertising packages.
Seasonal and community advertising
Create repeatable campaigns around the local calendar.
Community newspapers are well positioned to build advertising packages around local events, holidays, school calendars, contests and special publications.
Seasonal Promotions
Create recurring opportunities around holidays, shopping periods and annual community traditions.
Event Sponsorships
Build campaigns around festivals, fundraisers, sports, fairs and other local events.
Community Sponsorships
Connect businesses with civic projects, service journalism and locally important initiatives.
More ways to generate digital revenue
Build advertising packages that fit different business goals.
Combine website visibility, sponsored content, newsletters and campaign landing pages into practical packages for local advertisers.
Track campaign performance
Help advertisers understand the value of digital campaigns.
Reporting gives your sales team useful information for campaign reviews, advertiser conversations and renewal opportunities.
Surf CMS can provide a clearer picture of advertising activity, including campaign delivery, reader interaction and upcoming expirations.
- Advertising impressions
- Reader clicks
- Click-through rates
- Campaign activity and status
- Active and upcoming campaigns
- Campaign expiration tracking
Campaign Performance
Clear ReportingDemonstrate advertiser value
Turn campaign information into stronger local relationships.
Local advertisers need understandable information, reliable service and campaign options that match their goals.
Organized campaign management and reporting help your staff answer questions, prepare renewals and identify opportunities for expanded packages.
Provide clearer service
Keep campaign details organized and accessible to staff.
Prepare renewal conversations
Identify ending campaigns and review activity before follow-up.
Create upsell opportunities
Combine website, newsletter, sponsored-content and landing-page options into broader campaigns.
Designed for local newspapers
Advertising should be part of your publishing platform.
Generic advertising systems often operate separately from the newsroom, newsletters and subscriber tools.
Surf CMS connects advertising with the broader digital operation, giving publishers one platform for content, audience development and revenue.
Built around local relationships
Manage the businesses, campaigns and recurring opportunities important to community publishing.
Useful for teams of any size
Support one salesperson or a complete advertising department.
Connected to the publication
Combine advertising, newsletters, sponsored stories and audience tools in one ecosystem.
Part of the Surf CMS platform
Advertising works alongside the rest of your publication.
Use existing Surf New Media pages for deeper product information rather than creating another layer of small feature pages.
Build a stronger digital revenue operation
Give your advertising team better tools and local businesses more options.
Organize advertisers, manage campaigns, create flexible packages and demonstrate campaign value through one platform built for community newspapers.