Manage Every Advertising Campaign From One Place
The Surf CMS Advertising Dashboard gives publishers a single location to manage advertisers, campaigns, creatives, performance, and revenue. Instead of hunting through menus or remembering where ads were placed, everything is organized into one modern dashboard designed specifically for newspapers.
Whether you’re managing a handful of local businesses or hundreds of active campaigns, the Advertising Dashboard keeps your sales team and production staff working from the same information.
Built for Newspaper Advertising
Unlike generic ad management tools, the Surf CMS Advertising Dashboard understands how community newspapers sell advertising.
Features include:
- Advertiser management
- Campaign management
- Active campaign overview
- Upcoming campaign expirations
- One-click advertiser creation
- Creative asset management
- Campaign status indicators
- Quick action buttons
- Modern dashboard interface
- Mobile-friendly administration
Campaign Intelligence
Sales teams can immediately see:
- Active campaigns
- Scheduled campaigns
- Expiring campaigns
- Total advertisers
- Total campaigns
- Campaign performance summaries
- Missing creatives
- Campaigns requiring attention
No digging through reports or spreadsheets.
Built for Growth
The dashboard was designed from the beginning to grow alongside your publication.
Current functionality includes:
- Advertiser records
- Campaign tracking
- Dashboard statistics
- Modern action menus
- Quick advertiser creation
- Better campaign organization
Coming Soon
Because we designed the architecture to expand, future versions can include:
Analytics
- Impressions
- Clicks
- CTR
- Geographic click maps
- Device breakdown
- Browser statistics
- Referral sources
Revenue
- Monthly revenue totals
- Revenue by advertiser
- Revenue by campaign
- Outstanding invoices
- Forecast reporting
Creative Management
- Multiple creatives per campaign
- Creative approval workflow
- Scheduled creative rotation
- AI-assisted ad copy generation
- AI-generated campaign summaries
Sales Tools
- Prospect tracking
- Sales pipeline
- Follow-up reminders
- Contract management
- Renewal notifications
Integrations
- PayPal
- Stripe
- Square
- Authorize.net
- CRM integrations
- Accounting software
Why It Matters
Community newspapers rely on advertising revenue, yet many CMS platforms treat advertising as an afterthought. Surf CMS puts advertising alongside publishing and subscriptions as a core part of the platform.
The Advertising Dashboard gives publishers a clearer picture of their advertising business while reducing the time spent managing campaigns, allowing staff to focus on serving advertisers and growing revenue.