Surf CMS TideCast
Publish once. Reach readers everywhere.
Distribute stories across your website, newsletters, social media and news channels without repeating the same publishing work.
One Story. Multiple Destinations.
Connected PublishingOne publishing workflow for your newsroom
Stop copying and pasting the same story into multiple platforms.
Community newspapers need to reach readers across websites, newsletters, social media and outside news channels. Managing each destination separately creates repetitive work for already busy newsroom staff.
TideCast is the multi-platform publishing engine built into Surf CMS. It connects story creation and distribution so editors can prepare an article once, choose its destinations and publish through one coordinated workflow.
- Publish from the normal Surf CMS article workflow
- Select the destinations appropriate for each story
- Reduce copying, pasting and manual reposting
- Review publishing history and delivery status
- Keep editors in control of every destination
Why TideCast Matters
Less Repetitive WorkA simpler distribution workflow
Publish one story through four connected steps.
Each card links to more information on this same page, so no additional feature pages are required.
Step 01
Prepare the Story
Write, edit and approve the complete article through the normal Surf CMS newsroom workflow.
Learn About Story Preparation โStep 02
Choose Destinations
Decide which connected channels should receive the story instead of automatically sending everything everywhere.
Learn About Distribution Control โStep 03
Publish Everywhere
Publish the article and distribute it through the destinations selected by the newsroom.
Learn About Publishing โStep 04
Review Delivery
Check publishing history, delivery status and any items requiring newsroom attention.
Learn About Delivery History โHow TideCast works
One newsroom story becomes a complete distribution workflow.
TideCast connects distribution to the same process your staff already uses to write, review and publish articles.
Prepare the Story
Write, edit and approve the complete article inside the Surf CMS newsroom.
Choose Destinations
Select the website, newsletter and connected distribution channels appropriate for the story.
Publish Once
Publish through one workflow instead of manually rebuilding the story for each destination.
Review Delivery
Use publishing history and delivery status to confirm where the story was successfully distributed.
Editors remain in control
TideCast distributes the story. Your newsroom chooses where it goes.
TideCast is designed to reduce repetitive work without removing editorial judgment. Staff choose the destinations that make sense for each article and maintain control over what is distributed.
Breaking news may require immediate social distribution, while a longer feature may be better suited for the website and a future newsletter. TideCast supports those newsroom decisions.
Choose each destination
Decide which channels should receive each individual story.
Keep the website central
Use distribution channels to lead readers back to the complete article on your publicationโs website.
Review delivery results
Confirm where the story was sent and identify failed or incomplete deliveries.
TideCast capabilities
Distribution tools built into the publishing process.
TideCast gives newsrooms a structured way to manage multi-platform publishing without creating a separate system for every channel.
Editorial Integration
Manage distribution through the same Surf CMS workflow used to prepare and publish articles.
Destination Controls
Choose where each story should appear instead of distributing every article to every channel.
Newsletter Integration
Connect published stories with email newsletters and direct reader distribution.
Publishing History
Keep a record of story-distribution activity and connected destinations.
Delivery Status
Review whether publishing was completed successfully or requires newsroom attention.
Automatic Retry
Support the automatic retry of failed deliveries instead of requiring staff to begin again manually.
Available destinations
Reach readers through connected publishing channels.
TideCast is designed to expand as new distribution opportunities become available. New destinations can be added without replacing the newsroomโs core publishing workflow.
The current TideCast page identifies Facebook, news aggregators and email newsletters as available destinations.
Available Today
Current DestinationsExpanding distribution
More destinations and publishing tools are planned.
The TideCast roadmap includes additional social destinations and tools intended to make multi-platform publishing even easier.
Coming Soon
Threads
Planned support will help publications distribute story promotions to Threads through the TideCast workflow.
Coming Soon
Bluesky
Planned Bluesky support will provide another way for community publishers to reach social audiences.
Coming Soon
X
Planned integration will support distribution to X from the same connected publishing environment.
Coming Soon
AI Social Text
Planned AI tools will help create platform-appropriate promotional copy from the original article.
Coming Soon
Scheduled Distribution
Planned scheduling tools will help newsrooms choose when connected promotional content should be published.
Coming Soon
Performance Analytics
Planned reporting will help publishers understand distribution activity and reader response.
Development note: Coming-soon destinations and features represent planned areas of development. Scope and availability may change as TideCast evolves.
Built for the way newsrooms work
Distribution should support journalismโnot create more work.
TideCast turns publishing and distribution into one connected process so editors can focus on covering their communities.
Write the story. Choose the channels. Publish.
Traditional multi-platform publishing often requires staff to copy the headline, shorten the article, rebuild links and repeat the process for every destination.
TideCast reduces those repetitive tasks while preserving newsroom control over every published story.
Publish more consistently
Create a repeatable distribution process that does not depend on staff remembering every separate platform.
Reduce repetitive work
Spend less time copying article information between unrelated publishing systems.
Reach more readers
Give each story more opportunities to find readers through direct and outside distribution channels.
Your website remains the destination
Use outside platforms to strengthen your own digital publication.
TideCast helps publications distribute stories beyond the website, but the complete article remains under the newspaperโs control.
Social media, newsletters and outside channels can introduce the story and direct readers back to the website, where they can discover more journalism, join newsletters and become subscribers.
Own the complete article
Keep the full story on a website controlled by your publication.
Bring readers back
Use distributed posts and newsletter links to drive traffic to your journalism.
Build direct relationships
Give returning visitors opportunities to subscribe, register and join email lists.
Built directly into Surf CMS
No separate distribution dashboard to rebuild your stories.
TideCast connects to the normal article workflow so your staff can move from story creation to distribution within one publishing environment.
Why newspapers choose TideCast
A smarter way to distribute community journalism.
TideCast combines publishing and distribution so stories can reach more readers without adding another disconnected newsroom process.
One Publishing Workflow
Prepare and publish stories inside Surf CMS instead of rebuilding them in separate systems.
Reach More Readers
Extend important journalism through newsletters, social media and news-distribution channels.
Reduce Repetitive Work
Give newsroom staff more time for reporting, editing and community coverage.
Stay in Control
Choose where every story appears and maintain editorial oversight of distribution.
Review Publishing History
Keep useful records of where stories were sent and whether delivery was successful.
Expand Over Time
Add new destinations as platforms and audience habits continue to evolve.
One story. Every platform.
Give your journalism more opportunities to reach readers.
Prepare the story once, choose the destinations and distribute it through the connected Surf CMS TideCast workflow.
