Your New Website Is Closer Than You Think
One of the biggest concerns publishers have is, “How long will it take to launch our new website?”
The good news is that we’ve refined our migration process over many years. While every newspaper is unique, most websites can be launched in 4 to 8 weeks after we receive the content and begin the project.
Week 1: Discovery & Planning
We start by learning about your newspaper and current workflow.
- Review your current website
- Discuss your goals and priorities
- Plan your site structure
- Set up your hosting environment
- Schedule the migration
Milestone: Project kickoff completed.
Week 2: Website Build & Migration
Our team begins building your new website and transferring content.
- Articles and archives
- Categories and sections
- Photos and media
- Menus
- Advertisers
- Subscriber information, if applicable
We also configure your newsroom workflow and user accounts.
Milestone: A working preview site is ready.
Week 3: Design Review & Training
Now it’s your turn to explore the new site.
- A private preview website
- Training sessions for your staff
- Time to review the layout and features
- Opportunities to request adjustments
We’ll make refinements based on your feedback so the site matches your vision.
Milestone: Staff is trained and comfortable using the new CMS.
Week 4: Final Testing & Launch
Before launch, we perform a final review to ensure everything is ready.
- Testing links and navigation
- Mobile and tablet compatibility
- Performance optimization
- Search engine setup
- Security review
- Email and domain updates, if needed
Once everything is approved, we schedule the launch at a time that works best for your newsroom.
Milestone: Your new website is live!
After Launch
Our relationship doesn’t end when your website goes live.
- Technical support
- Software updates
- Security monitoring
- Ongoing training
- Feature enhancements
- Help whenever you need it
Our goal is to become your long-term digital partner—not just your website provider.
Every Newspaper Is Different
Some websites can be launched in just a few weeks, while larger newspapers with extensive archives, custom features, or complex subscription systems may require additional time.
Before we begin, we’ll provide a clear project plan and timeline so you know exactly what to expect.
Average Launch Timeline
| Phase | Typical Time |
|---|---|
| Discovery & Planning | 3–5 days |
| Website Build & Migration | 1–3 weeks |
| Review & Staff Training | 1 week |
| Testing & Launch | 2–5 days |
| Typical Total | 4–8 weeks |
Worried about downtime?
Your existing website remains online throughout the migration process. We build and test your new website in a private staging environment, then switch over only after you’ve approved everything.
That means your readers continue to have uninterrupted access to your news while we prepare your new site behind the scenes.