Reaching readers on social media should not require your newsroom to repeat the same publishing work across multiple platforms. Surf CMS integrates with Facebook to help publications share stories more efficiently and keep their social channels active.
When a story is published, selected articles can also be sent to your publication’s Facebook Page. The post can include the story headline, summary, featured image, and a direct link back to the article on your website, helping drive social media audiences to your publication’s own content.
Publishers remain in control of what is shared. Articles can be marked individually for Facebook publishing, allowing editors to promote breaking news, important community updates, sports coverage, features, and other selected stories without automatically sending every article to social media.
By managing Facebook publishing directly from the CMS, staff can reduce duplicate work and avoid switching between multiple systems. This creates a faster, more consistent workflow while helping ensure social posts link back to the correct story and use the appropriate image and information.
Facebook integration is part of Surf CMS’s broader approach to connected publishing. It allows your newsroom to create a story once and distribute it more efficiently, helping your publication reach readers wherever they choose to follow local news.
Whether your publication posts several times a day or only shares selected stories, Surf CMS makes Facebook publishing more convenient, reliable, and manageable.
Powered by TideCast: TideCast is Surf CMS's multi-platform publishing technology that allows editors to publish a story once and distribute it across supported digital channels from a single workflow.