Help your journalism reach more readers through Google News, Google Search, and Google Discover. Surf CMS is designed with the technical features news organizations need to improve content visibility while allowing editors to focus on reporting—not search engine optimization.
Rather than requiring staff to manually submit every article, Surf CMS automatically prepares your content using industry best practices. From structured data and news sitemaps to optimized metadata and fast-loading pages, the platform provides the foundation Google uses to discover, understand, and rank news content.
Built for News Publishers
Unlike general-purpose website platforms, Surf CMS is built specifically for newspapers and digital publishers. Every article is published with search engine optimization in mind, helping Google identify stories, understand headlines, and present your content to readers searching for local and breaking news.
The platform automatically supports many of the technical requirements Google recommends for news publishers, reducing the need for additional plugins or complicated configuration.
Improve Your Visibility
When your website is properly optimized, your stories have the opportunity to appear in:
- Google News
- Google Search
- Google Discover
- News-related search results
- Top Stories (when eligible)
While placement is always determined by Google’s algorithms and editorial systems, Surf CMS provides the technical framework needed to maximize your publication’s opportunities.
Features Included
Surf CMS helps optimize your publication with:
- Google News-compatible XML News Sitemaps
- Standard XML sitemaps for search engines
- Structured NewsArticle schema markup
- Optimized Open Graph and metadata
- Fast-loading, mobile-friendly pages
- Clean, search-friendly URLs
- RSS feeds for sections and categories
- Automatic indexing support through standard search engine protocols
Designed for Long-Term Growth
Strong search visibility isn’t just about today’s stories—it helps build lasting traffic over time. As your newsroom continues publishing quality journalism, Surf CMS ensures each article is presented in a format that search engines can efficiently crawl, understand, and index.
Whether you’re covering breaking news, local government, high school sports, or community events, every article benefits from the same search-friendly publishing workflow.
Built In ... Not Bolted On
Many website platforms require multiple SEO plugins and ongoing maintenance to meet Google’s recommendations. Surf CMS includes these publishing best practices as part of the platform, giving your newsroom one less thing to worry about.
That means less time managing technical settings and more time producing the local journalism your community depends on.
Google determines which articles appear in Google News, Google Discover, and search results based on its own ranking systems and editorial guidelines. Surf CMS provides the technical foundation and best practices that help eligible content be discovered and indexed effectively.