TideCast: Publish Once. Reach Every Platform.
Every newsroom faces the same challenge. The story may be finished, edited, and published to the website—but the work isn't over.
Someone still needs to post it to Facebook. Another editor may copy it into a newsletter. Someone else remembers to share it on Threads or Bluesky. Before long, valuable time has been spent repeating the same task across multiple platforms.
TideCast changes that.
Built exclusively for Surf CMS, TideCast is an intelligent publishing system that allows your newsroom to publish a story once and automatically distribute it wherever your audience is waiting. Instead of manually copying headlines, links, and images between websites and social media accounts, TideCast handles the distribution for you.
One Story. Every Platform.
Community newspapers don't have the luxury of large digital teams. Editors often wear multiple hats throughout the day, making efficiency more important than ever.
TideCast was designed with that reality in mind.
After a story is published in Surf CMS, editors simply choose where they want it to appear. TideCast then handles the delivery to each connected platform automatically, ensuring every channel receives the correct headline, description, image, and link.
Instead of spending valuable time posting stories individually, your newsroom can focus on reporting, photography, and serving the community.
Designed Specifically for Newspapers
Unlike generic social media tools that were built for marketers, TideCast understands the way newspapers publish content.
Editors can decide which stories deserve wider promotion while leaving routine updates on the website. Breaking news can be shared immediately, while feature stories can be scheduled to reach readers at the best possible time.
Because TideCast is integrated directly into Surf CMS, there is no need to log into multiple third-party dashboards or copy and paste article links throughout the day.
Everything happens from the same editorial workflow your staff already uses.
Expand Your Reach Without Expanding Your Staff
Today's readers discover news in many different places. Some visit your homepage. Others rely on Facebook. Increasing numbers find stories through Threads, Bluesky, newsletters, and search engines.
TideCast helps ensure your journalism reaches readers wherever they choose to consume it.
By automatically distributing stories to multiple destinations, newspapers can increase readership, improve engagement, and keep their audience connected without adding additional workload to the newsroom.
Built for the Future
Publishing is constantly evolving, and TideCast is designed to evolve with it.
Current and planned integrations include support for:
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Facebook
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Threads
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Bluesky
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Email newsletters
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RSS publishing
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Apple News
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Google News
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Additional social and distribution platforms
As new publishing channels emerge, TideCast is designed to grow alongside them, giving newspapers a future-ready publishing workflow without requiring a new CMS.
Full Editorial Control
Automation should never mean giving up editorial control.
With TideCast, editors remain in charge of what gets published and where it goes. Stories can be selected for distribution, scheduled for later publication, or excluded entirely when appropriate.
The result is a publishing system that saves time while preserving the editorial judgment that every newsroom depends on.
Built Into Surf CMS
Because TideCast is part of Surf CMS, there are no complicated integrations to maintain or separate publishing platforms to manage.
Your newsroom continues using the same familiar article editor while TideCast works behind the scenes to distribute stories across your digital ecosystem.
It's a simpler workflow, fewer repetitive tasks, and more time spent creating great journalism.
One Story. Every Platform. That's TideCast.