Discover strategies and tools to grow digital revenue through subscriptions, memberships, advertising, sponsored content, classifieds, and other modern newspaper monetization solutions.
For decades, newspaper advertising centered around the printed page. Today, however, successful newspapers know that their website is just as valuable—if not more valuable—as their print edition when it comes to generating advertising revenue.
A modern newspaper website gives local businesses the ability to reach readers 24 hours a day, seven days a week. Unlike print advertising, digital advertising can be updated instantly, targeted to specific audiences, measured in real time, and sold in a variety of formats.
Whether you’re looking to increase revenue, provide more value to advertisers, or strengthen your publication’s role in the community, website advertising should be a central part of your digital strategy.
Why Website Advertising Matters
Consumers spend more time online than…
Every newsroom knows the routine.
You finish writing a story, publish it to your website... and then the real work begins.
Now someone has to:
Create a Facebook post
Build the email newsletter
Update the RSS feed
Share it with additional digital channels
Format content for other publishing destinations
The same story gets recreated over and over again.
That takes time.
It also increases the chances of mistakes, inconsistent messaging, and missed opportunities.
Surf New Media solves this problem with TideCast.
What Is TideCast?
The Surf CMS TideCast is one of Surf New Media's most powerful productivity features.
Instead of manually publishing the same story multiple times, your newsroom publishes once.
From there, Surf New Media distributes your content to the digital…