Surf AdCenter Feature

A newspaper-focused advertising workflow.

Manage local advertisers and digital campaigns with terminology, tools and workflows designed around community newspaper operations.

Advertising Workflow

Built for Newspapers
Advertiser Organize the local business relationship
Campaign Manage dates, status and creative materials
Placement Connect the campaign to digital inventory

Move campaigns from sale to publication more clearly.

Generic advertising systems are rarely designed around the needs of community newspapers. Surf AdCenter connects advertisers, campaigns, placements and production details in one understandable workflow.

Sales, production and management staff can follow the campaign from its initial setup through delivery, reporting and renewal.

  • Manage local advertiser records
  • Organize campaign dates and materials
  • Coordinate sales and production work
  • Track active and expiring campaigns
  • Support advertiser reporting and renewals

Campaign Lifecycle

Connected
Sell Create the advertiser and campaign
Prepare Confirm dates, placement and creative
Deliver Run and monitor the campaign
Renew Follow up before the campaign expires

A more dependable process for newspaper advertising.

Newspaper Terminology

Use an advertising system that reflects the way community publishers sell and deliver campaigns.

Connected Information

Keep advertisers, campaigns, placements and production details associated with one another.

Clearer Handoffs

Help sales and production teams understand what has been sold and what must be delivered.

Support advertising across your digital publication.

Give local businesses multiple ways to reach your readers while creating new revenue opportunities for your newspaper.

Turn campaign activity into stronger relationships.

Clear organization and accessible performance information help advertising teams provide better service and have more productive renewal conversations.

01

Stay ahead of expirations

See which campaigns are ending soon so staff can follow up before the advertising stops.

02

Reduce manual tracking

Replace scattered campaign notes and spreadsheets with one organized advertising workspace.

03

Improve advertiser service

Give staff easier access to the information needed to answer questions and manage campaigns.

04

Support more renewals

Use organized campaign information and results to demonstrate value to local businesses.

Give your advertising team a workflow built for newspapers.

See how Surf AdCenter brings local advertisers, campaigns and production details into one connected workspace.

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