Publishing great journalism is only half the battle—people have to be able to find it. Surf CMS is built with search engine optimization (SEO) in mind, helping your stories, photos, videos, and resource pages rank higher in search results and reach more readers.
From technical SEO to content optimization, Surf CMS provides the tools newspapers need to improve visibility, attract new audiences, and increase long-term traffic.
Built for Search Engines
Surf CMS includes a wide range of SEO-friendly features, including:
- Search engine-friendly URLs
- Custom page titles
- Meta descriptions
- Meta keywords (optional)
- Canonical URLs
- XML sitemaps
- Robots.txt support
- Structured page hierarchy
- Breadcrumb navigation
- Clean HTML markup
- Fast page loading
- Mobile-friendly design
- Secure HTTPS support
These features help search engines better understand and index your website.
Custom SEO for Every Page
Editors can customize search engine settings for:
- News articles
- Opinion columns
- Sports stories
- Obituaries
- Event pages
- Resource pages
- Category pages
- Landing pages
- Static pages
- Photo galleries
- Videos
Each page can have its own optimized title, description, keywords, and URL.
Automatic Open Graph & Social Media Tags
When your stories are shared on social media, Surf CMS automatically generates metadata for attractive previews, including:
- Headlines
- Descriptions
- Featured images
- Social titles
- Social descriptions
This helps improve engagement when readers share your content.
Structured Data Support
Surf CMS supports structured data that helps search engines better understand your content and can improve how your pages appear in search results.
Structured data can be used for:
- Articles
- News stories
- Organizations
- Breadcrumbs
- Images
- Videos
- Events
- Local businesses
- Frequently Asked Questions (FAQ)
Optimize Evergreen Content
Resource pages, election guides, community directories, and other evergreen content can continue attracting visitors for months or even years after publication.
Surf CMS makes it easy to build and maintain these high-value pages while keeping them updated as information changes.
Fast, Mobile-Friendly Pages
Search engines reward websites that provide a good user experience. Surf CMS is built with responsive design, efficient code, and modern performance practices to help your website load quickly across desktops, tablets, and smartphones.
Flexible URL Structure
Create clean, descriptive URLs that are easy for both readers and search engines to understand.
Example:
yournewspaper.com/sports/high-school-football-playoffs
instead of:
yournewspaper.com/node/12345
Complete Editorial Control
Editors remain in control of SEO settings without needing technical knowledge. Customize metadata, adjust page titles, create redirects, and optimize individual stories directly within the CMS.
Help Readers Discover Your Journalism
Every article represents an opportunity to reach new readers through search engines. Surf CMS gives your newsroom the tools to maximize visibility, increase organic traffic, and ensure important local journalism is easy to find.
Whether you're publishing breaking news, obituaries, election coverage, community guides, or sports stories, strong SEO helps your content continue working long after it's published.
Reach More Readers Through Search
A well-optimized website attracts more visitors, increases readership, and strengthens your newspaper's digital presence. Surf CMS combines technical SEO with easy-to-use editorial tools, helping your journalism reach the people searching for it every day.
Help more readers discover your journalism. With built-in SEO tools, structured data, fast performance, and mobile-friendly design, Surf CMS helps your newspaper compete for valuable search traffic and grow its online audience.