Connect Related Stories and Help Readers Discover More Content
Automatically organize articles by people, places, organizations, events, and topics—creating dynamic pages that grow with every story you publish.
Every newspaper covers recurring topics.
City council meetings.
High school football.
Election coverage.
Local businesses.
Community festivals.
Instead of manually creating pages for each subject, Surf New Media’s Tags & Topic Pages feature automatically groups related articles together, creating living topic pages that expand as new stories are published.
It’s one of the easiest ways to improve reader engagement, strengthen SEO, and make your website easier to explore.
What Are Tags?
Tags are keywords assigned to articles that describe important people, places, organizations, events, or subjects.
Examples include:
- City Council
- Jane Smith
- Central High School
- Football
- Downtown Development
- County Fair
- Local Elections
- Chamber of Commerce
- Main Street
- Hurricane Season
Unlike categories, articles can have many tags, making it easier for readers to discover related coverage.
Automatic Topic Pages
Every tag automatically creates its own landing page.
For example:
Central High School
Displays:
- Football stories
- Basketball coverage
- Graduation articles
- School board news
- Student achievements
- Photo galleries
- Videos
Everything appears automatically as new content is published.
One Story. Multiple Connections.
A single article can appear on numerous topic pages.
For example:
“City Council Approves New Downtown Sports Complex”
Could automatically appear on:
- City Council
- Downtown Development
- Sports
- Economic Development
- Local Government
- Community Projects
Helping readers discover the story from multiple paths.
Improve Reader Discovery
Topic pages encourage readers to continue exploring your website.
Instead of reading one story and leaving, visitors can browse an entire collection of related coverage.
This naturally increases:
- Page views
- Time on site
- Reader engagement
- Story discovery
Better Search Engine Visibility
Topic pages create valuable, well-organized content hubs that search engines can understand and index.
Benefits include:
- Better internal linking
- Stronger keyword relevance
- Easier content discovery
- Organized archive pages
- Improved crawlability
Well-maintained topic pages can become valuable entry points for readers searching online.
Perfect for Ongoing Coverage
Tags work especially well for recurring subjects, including:
- Elections
- School Districts
- Local Government
- High School Sports
- Community Festivals
- Weather Events
- Business Openings
- Construction Projects
- Crime & Public Safety
- Local Personalities
Every new article automatically strengthens the topic page.
Highlight People and Organizations
Create dedicated pages for:
- Local officials
- Coaches
- Athletes
- Schools
- Businesses
- Churches
- Community organizations
- Nonprofits
Readers can quickly view every story connected to a person or organization.
Mobile Friendly
Topic pages automatically adapt to:
- Desktop computers
- Tablets
- Smartphones
Providing a consistent browsing experience across every device.
Built Into Surf CMS
Tags & Topic Pages integrate seamlessly with:
- Articles
- Categories
- Related Stories
- Search
- Featured Stories
- Publish Everywhere
- AI Story Summaries
- Author Profiles
Everything works together automatically.
Benefits
Surf New Media’s Tags & Topic Pages feature helps your newspaper:
- Improve story discovery
- Increase page views
- Keep readers engaged
- Build automatic topic pages
- Strengthen SEO
- Organize recurring coverage
- Improve internal linking
- Create valuable content archives
Why Surf New Media?
Your newsroom already creates outstanding journalism.
Tags help readers discover more of it.
Instead of manually organizing hundreds or thousands of stories, Surf CMS automatically builds rich topic pages that become more valuable every time your newsroom publishes new content.
Every Story Becomes Part of Something Bigger
The best newspaper websites help readers follow the stories that matter most.
Surf New Media’s Tags & Topic Pages feature automatically connects related articles, creates powerful topic hubs, and makes it easier than ever for readers to explore your journalism.
From city hall to Friday night football, every story becomes part of a larger conversation.
Schedule a Free Demo to see how Surf New Media’s Tags & Topic Pages feature helps newspapers improve navigation, increase engagement, and strengthen SEO automatically.